At the beginning of the project – by June 2013 a short video will be produced and disseminated using various media, including TV, the internet, and even, where possible, as in-flight or on-board entertainment.
The video will be short, no longer than 10 minutes, and will be eye-catching, interesting, and present enough relevant information about the project to increase the level of visibility of the project, to generate interest. This will also serve to encourage people to visit the project website, take an active interest in the project’s aims and actions, and sign up as volunteers for Action E11. Like all publications and communication efforts, it will be produced in Maltese and English.
Since it will be produced in the beginning of the project, the video will not present project results, but it will focus on the problems at hand, and how the project, through the LIFE fund, aims to work to tackle these.
The video will be developed by a subcontracted marketing company, selected following an assessment of quotations.