Development of a brand/logo will help to incorporate the project and what it does into a graphic that people will see, memorize and instantly recognise. People are more likely to remember a company, business or project by its logo, since it is easier to remember a name by associating it with a picture.
At the start of the project, marketing and branding companies will be approached for quotations for the development of a brand, which will be developed by the end of June 2013. This brand will be used on all publicity
and awareness-raising tools including the website, brochures, notice-boards and all publications.
The logo/brand created will be an attractive, instantly recognisable image, and will help the public familiarise itself with the project, and learn to associate the brand with the project’s aims and actions.