The project aims to feature in local popular media – TV, newspapers, magazines, and radio – on a quarterly basis. This will maximise visibility of the project and its aims, bringing it closer to the public, and increasing exposure. This will also help to generate interest in the project, which will be especially significant for the purposes of Action E11.
Each feature will be tailored to the specific target audience on a case-by-case basis, ensuring that the language is not excessively technical and that a wide-ranging audience is kept interested. The features will expand on the project’s aims, its actions, the methodologies being employed, the results, and lessons learnt, as applicable. Where possible, images and footage will also be presented. Every feature will refer to the LIFE fund, as per publicity requirements, to ensure the visibility of the fund.